On Tuesday, IHG Hotels & Resorts launched a brand-new hotel brand that focuses on upscale properties and curated guest experiences.
The new premium brand, called Noted Collection, will feature "one-of-one hotels … chosen for its distinct story, confident design, and individuality," with each stay offering signature experiences like special cocktails or rituals. The new collection marks the 21st brand for IHG and the 11th new brand in as many years.
"We're very excited to bring Noted Collection to market, which complements our existing premium brands and builds on the success of Vignette Collection in Luxury & Lifestyle and our fast-growing conversion brands like voco and Garner," Elie Maalouf, the chief executive officer of IHG Hotels & Resorts, said in a statement. "There is strong appetite from owners of high-quality, one-of- a-kind hotels ready to join the power of our platforms and expertise, and Noted Collection offers them a distinctive and attractive brand with a gateway to stronger performance."
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