It's been less than three months since Southwest Airlines made its on-board Wi-Fi free to customers. Now, the airline is planning a major upgrade to its internet tech.
The Dallas-based carrier on Wednesday announced plans to add Starlink satellite service to hundreds of its planes. By the end of this year, more than 300 Southwest jets are expected to offer the high-speed service, which will remain complimentary for flyers with a Rapid Rewards loyalty account.
"If you go back ten years, the thought that you could have this type of Wi-Fi experience it's pretty impressive," Tony Roach, Southwest's chief customer and brand officer, said in an interview with TPG.
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