Viceroy Hotels & Resorts has announced the appointment of Arash Azarbarzin as chief executive officer, marking a significant milestone in the brand’s reimagined global expansion. A seasoned leader with more than 40 years of experience in luxury and lifestyle hospitality, Azarbarzin brings a visionary approach to growth, sustainability, and innovation across Viceroy’s portfolio.
As CEO of Viceroy, Azarbarzin will oversee the company’s global brand strategy, including its approach to design, service, and guest experience across all destinations. His leadership will be pivotal as Viceroy expands its international footprint, refreshes its visual branding and digital platforms to capture each locale’s essence, and revamps food, beverage, and wellness initiatives.
A great solo travel tip spotted this week on Luxury Travel Advisor.
