The rebrand to Mazzarini & Co reflects the firm’s evolution while honouring its roots in narrative-driven, hospitality-forward design. Envisioned by Principal and Creative Director Dan Mazzarini, this updated identity bridges the firm’s origin with its future trajectory, drawing on his formative years as a director at Ralph Lauren. The result is a collective of designers, architects, and artists that invite clients to dream – curating each concept like a collection, melding substance and style to manifest the ambition of every space. This approach seeks to awaken a sense of wonder, enlivened by the firm’s guiding question: ‘Why Wouldn’t We?’.
“Reintroducing our studio as Mazzarini & Co. marks more than a new name – it reflects our ongoing evolution as a creative collective at the intersection of narrative and space,” says Mazzarini. “Our latest chapter underscores our vision by allowing us to push further: exploring fresh ideas, methods of collaboration, and experiences that surprise and delight at every scale.”
Along with its new identity, the firm has just completed its first-ever NYC hotel, M Social Hotel New York Downtown. Inspired by the vibrant energy of Lower Manhattan, the hotel’s design blends bold, fluid architecture, rich red-and-gold tones, and sustainable materials to capture the dynamic spirit, ambition, and resilience of the Financial District.
A great solo travel tip spotted this week on Hotel Designs.
