We know that airlines are increasingly looking to unbundle their fare products, in order to maximize the amount of revenue they can extract from each customer. Historically, we’ve seen this come in the form of basic economy, though airlines are getting more creative with this strategy.
We know that Delta is looking to unbundle all of its classes of service, including rolling out a basic business class. The airline recently rebranded its fare products to facilitate that, and we’re now starting to see this take effect.
For now, this is only available in a very limited number of (undisclosed) domestic markets. Furthermore, Comfort Basic is only available on revenue tickets, and not on award tickets. I imagine the airline is testing this for now to determine optimal pricing, and that the goal is to expand this concept in the future.
A great solo travel tip spotted this week on One Mile at a Time.
