Riyadh Air, Saudi Arabia’s new national carrier, has announced its inaugural daily flights to London Heathrow Airport (LHR) starting October 26. The airline has also unveiled Sfeer, its new loyalty program, which will provide exclusive benefits to early members.
“This isn’t just a launch; it’s a tangible realization of a vision to connect Saudi Arabia to the world, a core pillar of Saudi Vision 2030,” stated Tony Douglas, CEO of Riyadh Air. “Our commitment to begin operations in 2025 is being fulfilled. This rigorous flight program on Jamila allows us to fine-tune every detail, ensuring a seamless, reliable, and world-class experience. This carefully sequenced approach is our pathway to perfect, and we are now incredibly close to full operations as our new aircraft are delivered.”
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