Hilton has today announced the launch of Outset Collection by Hilton, which is the company’s 25th brand, and eighth brand in its growing lifestyle portfolio. As is the case with so many new hotel brands nowadays, this one seems heavily focused on the benefits it can offer hotel owners, rather than what it can offer guests.
As it’s described, owners will balance strong product and service with a wider, more flexible range of experiences and amenities, along with the basics of what guests expect at Hiltons, including participation in the Hilton Honors program. For example, food and beverage offerings will vary across the brand, based on market demand, ranging from cafes with light bites, to full lunch and dinner concepts.
Here’s how Hilton CEO Chris Nassetta describes this:
A great solo travel tip spotted this week on One Mile at a Time.
