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Home » Independent Hotel Show 2025 – a seminar programme from AI to experiences
on stage panel discussion at Independent Hotel Show London
Hotel Reviews

Independent Hotel Show 2025 – a seminar programme from AI to experiences

SoloInTownBy SoloInTownSeptember 1, 20251 Min Read
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With more than 80 industry leaders speaking across three stages, The Independent Hotel Show 2025, will be tackling a wide range of challenges, trends, and opportunities for the independent, luxury and boutique hotel sector.

Many sessions at this year’s event will be interrogating the show’s central theme of Redefining Luxury, with a keynote session from Roger Saul, best known as the Founder of iconic British luxury brand Mulberry, and a panel discussion titled ‘What is luxury? Evolving notions in challenging times’, featuring Jacques-Henri Brive of Chivas Brothers, Natasha Shafi of Mr & Mrs Smith and Nicola Harding of Nicola Harding & Co.

The Innovation Stage, designed by Design Command, will host insightful sessions including ‘How independent hotels can win in the age of AI search’ with Formula’s Adam Hamadache, a deep dive into the latest STR data on occupancy, ADR and RevPAR across independents and branded hotels with Michael Rao, and upcoming boutique design trends with Kilburn Communications’ Hamish Kilburn, OCCA’s Kate Mooney, and Mike Baxter of House of Gods.

A great solo travel tip spotted this week on Hotel Designs.

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