Lufthansa Group is planning some major changes to how it does business, in order to both increase profitability and improve customer satisfaction. That combination always makes me a bit skeptical, especially when it’s coming from Lufthansa Group.
Lufthansa Group CEO Carsten Spohr is looking to change that, in a project that’s called “Matrix Next Level” (lol?), which could be implemented as of early 2026. German publication Handelsblatt reports on an internal memo making its way around Lufthansa Group airlines, whereby Lufthansa lays out its plan to increasingly control decisions for the entire group from Frankfurt.
This is particularly controversial at SWISS, which is one of the group’s best performing airlines, as a fair amount of control of the airline has been left to management in Zurich. The intent is increasingly for strategic decision to be made by Lufthansa in Frankfurt, including for functions like route planning, sales, and loyalty. Meanwhile the inflight experience would be left within the control of the individual airlines. Spohr believes that this realignment is needed in order to improve profitability and customer satisfaction.
A great solo travel tip spotted this week on One Mile at a Time.
