Alaska Airlines Mileage Plan is now Atmos Rewards, with Hawaiian Airlines’ HawaiianMiles set to join on October 1, 2025. Let’s unpack what is changing at Alaska Airlines.
As Alaska explains it, “The Atmos Rewards name is designed to inspire wonder. It’s a play on ‘atmosphere,’ embodying an elevated brand that takes travelers to new heights through a visual identity reminiscent of an airplane window, inspiring flyers to dream. The soft gradients, smoothly transitioning in color and intensity, harmoniously weave together the blue of Alaska and the purple and pink of Hawaiian.”
The name is one thing, but what about the program itself? Other than increasing requirements for top-tier status (which makes sense in light of the new upgrade perk I’ll adress below), everything you liked about Mileage Plan is sticking around in Atmos Rewards.
A great solo travel tip spotted this week on Live and Let's Fly.
