1 Hotels, the mission-driven luxury lifestyle hotel brand founded by hospitality visionary Barry Sternlicht, has unveiled Mission Membership, a purpose-driven concept designed to reward both guests and the planet. More than a loyalty program, 1 Hotels Mission Membership is a call to action: to do all the good we can. It represents a bold departure from traditional points-based programs, focusing instead on personalization, environmental impact, and deepening the guest experience in meaningful ways.
Rooted in 1 Hotels’ ethos of sustainability and mindful luxury, Mission Membership is designed for guests who seek a deeper connection to their travels and the planet. Rather than tracking and accumulating points or tiered status, this is a human-centered approach to rewards. Members experience a relationship-driven model with curated perks and exclusive opportunities from the moment they join, evolving based on engagement rather than transactional metrics. By rethinking the traditional loyalty framework, 1 Hotels is moving away from the culture of overconsumption and toward a more intentional, values-led way to travel.
A great solo travel tip spotted this week on Luxury Travel Advisor.
